Why Vine shutting down is the biggest non-surprise in social media

Of course when I saw Vine trending on twitter Thursday. I assumed that maybe they’re rolling out some new features, they had been lying low for a while now, but the worst non-surprise became apparent. Vine, after 3 years will be shutting down.

I say non-surprise (is that even a phrase?) because, quite frankly after the initial shock I, like many others expected it. Vine have been very quiet in terms of updates and features, and a lot of vine creators have moved to bigger and better things (i.e. better ad revenue)

When Vine first launched it seemed to be a quirky app that was going to grab the attention of everyone, hell, 6 seconds right? And it having been snapped up by twitter before its launch, which seemed like a quick thinking, smart move from Twitter. Especially when Facebook had acquired Instagram just a couple months before that.

The problem is that Twitter is constantly having a battle – full of impressive ideas, but never seem to push out. For most social media marketers, Facebook has and most likely always will be the top for business, with its format and ad design. Twitter have taken a long time to jump on that bandwagon, and you could say Facebook did the same...but the problem is Facebook had minimal competition, Twitter are facing big competition from every corner.

This could be a even more interesting move for Twitter, video is dominating social right now and the main focus seems to be on live video. Twitter have that covered with Periscope, but once again have to battle with Facebook Live. It is definitely going to be a interesting couple of months, especially if the rumours of Microsoft, Google and even Disney interested in acquiring Twitter...wait and see.

An intro of some sorts...

Hello!

I guess it’s only right to start this blog with introducing it.

I’m not new to blogging, if anything this is probably my 5^th blog, but every time I’ve been stuck in a rut with writing and those blogs have just been left in the dust. Of course when I come up with an idea I always feel bad just adding to a blog that hasn’t been loved. So, I have decided yet again to start afresh and maybe not put as much pressure on this. I want this blog to be there when I need it and want it. I want to write what I like, and what I feel people want to know.

Social media is a huge piece of my life, it’s technically my job. I work for a company so I know the back end of all your favourite social networks. I know why some things can become more popular than others, and when I speak to other people I work with who are also in social media, people do think we are speaking in an entirely different language.

So, majority of this blog will be trying to help people understand social from a business perspective. I understand how tricky it is to educate yourself about social without being utterly drowned by jargon and everything about it. I hope to help some people with this...how, I’m not sure yet. But we’ll see.

Welcome to The Nonsense Guide.